Sonos Era 300?s Hourglass Design Is Form Folding Into Function
Sonos reveals a surprising new hourglass speaker design ? the Era 300 ? that looks different because it literally sounds different.
If you happened upon the new Sonos Era 300 straight on you might be inclined to shrug, albeit approvingly. Viewed head on, the newly announced Era 300 looks very much the part of the Sonos audio speaker family, down to the typographic palindrome logo and its characteristically perfectly perforated minimalist oblong profile. But veer just a little to the left, right, or from any angle really, and things get a little… different. You’ll then notice the Era 300 looks nothing like any other Sonos product before it, and there’s a good reason behind this unusual hourglass design.
“The Sonos Era 300 is a ‘blank sheet of paper’ design,” explains Dana Krieger, VP of hardware design at Sonos when asked about the cinched form during a video call with Design Milk. “There are six transducers positioned around the product: one facing forward, two tweeters on the left and right, two woofers on each side, and one in the center aimed upward.”
At its core the Era 300’s form is conceived to direct sound not just optimally toward the listener from the front and sides, but also audibly from above, with an up-firing tweeter engineered to produce engaging and immersive spatial playback.
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