Jake Paul to Launch $50 Million Sports Betting App
YouTube star Jake Paul is to launch a new sports betting app called Betr after securing $50 million in funding from venture capital
YouTube star Jake Paul is to launch a new sports betting app called Betr after securing $50 million in funding from venture capital. Paul said that the app will focus on producing original sports content and micro-betting which is all about predicting events during play rather than the final result.
Simple and Intuitive One of the main goals for Betr is to produce a simple and intuitive way to place bets. Miami gambling entrepreneur Joey Levy has teamed up with Paul and recalled a time when he tried to place a bet on an offshore site but found the interface and process confusing.
Levy said:
?I co-founded Simplebet to simplify the sports betting user experience ? to reconsider why sports betting products felt uninterpretable to the casual fan who had never bet on sports before. In doing so, we discovered that the technology required to enable a scalable micro-betting platform around the moments that drive U.S. sports did not yet exist, given the global market?s focus was on soccer, a fluid sport without a natural start and stop cadence. So we decided to build it ourselves at Simplebet. However, years later, the user experience remains unintuitive for a mass market consumer.? The idea of micro-betting has been described as the ?TikTokification of the sports betting market with the idea of introducing an experience closer to instant-gratif...
